The Minister for Communication, Digital Technology and Innovations, Samuel Nartey George, has called on Multichoice Ghana to implement a 30% reduction in DSTV subscription prices, citing the significant appreciation of the Ghanaian cedi and growing public dissatisfaction with current rates. The Minister made the demand during a meeting with DSTV officials, led by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs.
The Minister noted that despite a 30% improvement in the cedi’s value over the past five months, DSTV prices have not reflected this positive economic shift. He stressed that subscribers prefer a direct price cut over temporary promotional packages and set a deadline of July 21 for Multichoice to formally respond to the government’s request.
The meeting also touched on issues of piracy and regulatory compliance, with the Minister expressing concern about the growing challenge of cross-border piracy and advocating for increased local content on DSTV. The Minister highlighted the importance of supporting local production houses and job creation through reforms in the broadcasting sector. Multichoice has agreed to provide feedback by the set date, emphasizing the need to balance public interest with business sustainability.
Ruth Abla ADJORLOLO
