In a bid to strengthen regional ties and promote domestic tourism, Ghana Tourism Authority (GTA) CEO, Mrs. Maame Efua Houadjeto, paid a visit to the Central Regional office of the GTA. Accompanied by her Personal Assistant, Mr. Hans Halloway, the visit aimed to foster collaboration with the regional Director and staff, as well as gain insight into the region’s activities.
This move is part of the GTA’s efforts to promote the “Experience Ghana, Share Ghana” campaign, which seeks to encourage Ghanaians to explore their own country’s rich cultural heritage and natural beauty. By engaging with regional stakeholders, the GTA aims to develop tailored tourism strategies that showcase the unique attractions of each region.
As the GTA continues to drive domestic tourism, similar familiarization tours are expected to take place in other regions, including Western, Ashanti, and Volta. These initiatives are crucial in promoting Ghana’s tourism industry, which has faced challenges in recent years, including the impact of the COVID-19 pandemic.
By fostering regional collaboration and promoting domestic tourism, the GTA is poised to contribute significantly to Ghana’s economic growth and cultural preservation.
Ruth Abla ADJORLOLO
