The Director General of the Ghana Broadcasting Corporation (GBC), Professor Amin Alhassan, has emphasized the importance of increased investment in broadcast media, particularly radio, during a stakeholder meeting focused on the 2025 Constitutional Review. He stated that if given one million Ghana cedis, 80% would be dedicated to supporting radio stations, highlighting their crucial role in Ghana’s media landscape.
Professor Alhassan explained that most of GBC’s resources are channeled into keeping radio services operational, not primarily for advertising revenue but because they serve an essential function in providing universal access to information. He stressed that radio’s role extends beyond entertainment or advertising; it is about ensuring that every Ghanaian, regardless of location or language, can access vital news and content.
The GBC DG also pointed out the importance of trustworthy platforms in the era of social media, emphasizing that government and public broadcasters must play a role in curbing misinformation and offering reliable content that serves the national good. He advocated for strategic investment in radio broadcasting to strengthen Ghana’s democratic process and reinforce the vital role that public broadcasting plays in national development and social cohesion.
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