Maison Yusif has confirmed the summer 2026 release of The Beast, and the details signal a major play in modern oud.
The Concept: Per master perfumer Yusif Jnr Meizongo, The Beast is “not just another fragrance. It is a statement. A reflection of power, loyalty, and the unseen forces that shape greatness.” The inspiration? His friendship with reviewer Mohamet Mbayi, aka SWAGGY Mo, whose early, uncompromising reviews helped the brand break into global artisan circles.
The Scent: Crafted and mastered in Ghana, The Beast is positioned as an oudy, spicy, aromatic. The house says it has a “deep, commanding presence and intricate layering” aimed at redefining bold orientals from Africa.
The Team:
- Suweiba Shardow – Female olfaction lead since 2023. Known for refined accords. Represented Maison Yusif at Dubai fragrance expo 2024.
- Abdul Rashid Yusif Meizongo – Men’s olfaction. Supplied rare, daring raw materials for The Beast.
- Kamran Muhammad – Joined 2024. Head lab technician + Kokomlemle branch manager.
- Baidawi Shamhuna – General Manager. Conceptualized the name The Beast in 2023.
- Mahmud Yaro Yusif – Shaped final packaging to match the scent’s power and depth.
Launch Markets: U.S., Ghana, Paris, Nigeria. Hype is real in collector communities. This could be Maison Yusif’s category-defining release.
