Vice President Jane Naana Opoku-Agyemang has called for greater professionalism, sustainable investment, and strategic positioning of African narratives to help the continent’s film industry compete effectively on the global stage. Speaking at the maiden Regal Film Festival and Awards (REFFA) 2025 in Accra, the Vice President stated that African stories must be told with “purpose and excellence” to resonate internationally while maintaining cultural authenticity.
She urged filmmakers to prioritise depth and quality, stating that “our stories are rich, authentic, and powerful. But they must be told with the excellence they deserve if we are to claim our rightful place in the global film industry.” Her call underscores the need for high production standards and rigorous storytelling techniques to elevate African cinema’s profile among international audiences.
The Vice President also called on investors and stakeholders to take a long-term view of film industry investment, noting its potential to generate employment, strengthen cultural diplomacy, and contribute significantly to GDP growth. REFFA 2025 served as a key platform for this dialogue, bringing together creatives from across Africa, featuring film screenings, masterclasses, panel discussions, and networking opportunities with international industry players.
Ruth Abla ADJORLOLO
