The World Health Organization (WHO) has launched a major new initiative, “3 by 35,” urging countries to raise taxes on tobacco, alcohol, and sugary drinks by at least 50% by 2035. The initiative aims to curb chronic diseases and generate critical public revenue. According to WHO, a one-time 50% price increase on these products could prevent 50 million premature deaths over the next 50 years.
The “3 by 35” Initiative targets the consumption of tobacco, alcohol, and sugary drinks, which are fueling the noncommunicable disease (NCD) epidemic. NCDs, including heart disease, cancer, and diabetes, account for over 75% of all deaths worldwide. WHO estimates that the initiative could raise US$1 trillion over the next 10 years.
Dr. Jeremy Farrar, Assistant Director-General, Health Promotion and Disease Prevention and Control, WHO, said, “Health taxes are one of the most efficient tools we have. They cut the consumption of harmful products and create revenue governments can reinvest in health care, education, and social protection. It’s time to act.”
The initiative has garnered support from global partners, who will work together to help countries implement health taxes and achieve the goal of reducing consumption and generating revenue. WHO is calling on countries, civil society, and development partners to support the “3 by 35” Initiative and commit to smarter, fairer taxation that protects health and accelerates progress toward the Sustainable Development Goals.
WHO/Ruth Abla ADJORLOLO
