Presidential Candidate of the New Patriotic Party Nana Addo Dankwa Akufo-Addo, has beaten President John Dramani Mahama in the 3rd Governance Social Media Index (GSMI) put together by Penplusbytes.
According to a report released Tuesday by Penplusbytes “the largest opposition party’s leader, Nana Addo Dankwa Akufo-Addo, leads the pack of presidential candidates on Facebook with 1,253,452 likes, an increase of over 200,000 more likes from the last report. President John Dramani Mahama followed in second with 1,073,088 likes on Facebook, which also indicates an increase of over 60,000 likes from the last report.
“The 3rd GSMI has shown that the opposition leader, Nana Addo Dankwa Akufo-Addo, has overtaken President John Dramani Mahama who led the pack of the presidential candidates in the second edition of GMSI issued in September 30, 2016. Nana Addo Dankwa Akufo-Addo gained more likes (272,395) as compared to that of President Mahama (65,493) in the last two months.”
“On the other hand, President John Dramani Mahama has a commanding lead on Twitter with 303,924 followers, followed by Nana Addo Dankwa Akufo-Addo with 119,725 followers. This lead on Twitter gives the president a clear opportunity to make the critical impact through his messages because of the wider audience at virtually no cost to him. Even though President Mahama leads on Twitter with 303,924 followers, the opposition leader, Nana Addo Dankwa Akufo-Addo has engaged more with his constituents via Twitter with 5,372 tweets,” the report added.
The GSMI is an assessment to indicate the presence of political parties on social media and the level of their engagement.
Executive Director of Penplusbytes, Kwami Ahiabenu II, stated that: “The report has shown that social media has become a normal and central form of communication for all segments of the population, particularly political parties and their leaders who increasingly rely on this new media for constant engagement with their constituents because it provides a direct, cheap platform, and a two-way information dissemination in real time about their programmes ahead of the 2016 Ghana elections.”