SABMiller Inc has partnered with Coca Cola and Gutsche Family Investment to set up Coca Cola Beverages Africa, CCBA, which will manufacture and sell 40 still and sparkling brands from more than 30 African bottling plants, including Ghana.
The new company headquartered in South Africa will produce and distribute approximately 40 per cent of all Coca-Cola beverage volumes in Africa and is the 10th largest Coca-Cola bottler worldwide, initially serving 11 high-growth countries, which will increase to a total of 14 countries.
“The creation of CCBA will provide a stronger, more successful Coca-Cola system in Africa and create greater shared value for the business and the communities we serve across the value-chain, including local suppliers and retailers.
We will also seek to be a critical part of our customers’ growth strategies and invest substantially in our people and in their growth and development to build both capacity and capability.
As one operation, CCBA will better serve our consumers and communities in Africa, offering consumers greater choice, broader availability and better value,” Coca-Cola Beverages Africa CEO, Doug Jackson, said
In the first phase of the merger, which is now complete, the countries are South Africa, Namibia, Kenya, Uganda, Tanzania, Ethiopia, Mozambique, Ghana, Mayotte, Comoros and Nigeria. Botswana, Swaziland and Zambia are expected to join CCBA in the next 12 to 18 months.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world’s most valuable and recognizable brands, the company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options.
SABMiller is a FTSE-10 company, with shares trading on the London Stock Exchange, and a secondary listing on the Johannesburg Stock Exchange. The group employs around 70,000 people in more than 80 countries, from Australia to Zambia, Colombia to the Czech Republic, and South Africa to the USA.
Every minute of every day, more than 140,000 bottles of SABMiller beer are sold around the world.