News Headlines
Home » Gen. News » Articles/Opinions » Meet Grace Amey-Obeng, Ghanaian Enterpreneur and Business Woman.

Meet Grace Amey-Obeng, Ghanaian Enterpreneur and Business Woman.

African Dream: Ghana’s Grace Amey-Obeng

Ghana’s Grace Amey-Obeng, one of West Africa’s most successful businesswomen, made her fortune promoting products which emphasized the beauty of the black skin, at a time when many of her competitors were selling dangerous skin-bleaching formulas.

The business empire she started a quarter of a century ago with around $100 (£63) now has an annual turnover of between $8m and $10m. Number of employees: 95

Not long after her return to Ghana, she opened her first beauty clinic with financial support from her family.

“I couldn’t access any funds from the bank. I didn’t even think about it because everybody said ‘In this country nobody will give you money'”.

Business loan offers came pouring in only after her business had been running for three years.

Although access to bank loans in Ghana might be relatively easier these days, she advises that budding entrepreneurs should take care not to borrow too much.

Mrs Amey-Obeng explained that, once her clinic was running, she realised that the imported products they were recommending often proved too expensive for their clients.

“It was a challenge. They would come back with worse conditions, and so we said: ‘OK, why don’t we start our own line that we can sell to our people?'”.

Her skincare line, which she started in 1998, would soon have a huge success not only because of the products’ prices – which currently range from $3 to $15 – but also, in her opinion, because they were made taking into account black skins and the West African climate.

In view of her concerns about skin bleaching, the name of her brand, Forever Clair (Clear), may seem controversial to some. However, she argues that “clair” there refers to “light, hope and strength”, not skin color.The joy of putting smiles on the faces of people that this business offers, that’s what makes me want to do it forever””Light shows the way. It’s not about complexion, it’s about the heart,” the entrepreneur said.

And she seems indeed bent on helping others to gain hope and strength. She is well-known in Ghana for her philanthropic work, especially through the Grace Amey-Obeng International Foundation.

Women leaders, she says, should offer a helping hand to less fortunate women, encourage them and share expertise.

Leave a Reply

Your email address will not be published.